Instagram is one of the most successful apps to launch in recent years. It boasts over 300 million users. You may be using Instagram to document your meals or post selfies with your friends, but what if there were a way to turn your Instagram feed into a money-maker? Here’s what you need to know about how to make money on Instagram.
How To Make Money On Instagram: Getting Started
It’s important to be consistent if you want to make money on Instagram. We mean that in a few different senses. First, it’s a good idea to be tonally and thematically consistent. Some successful Instagram stars go so far as to use the same filter in all of their posts. Others stick to a single theme that appears in all their pictures, like pictures of their shoes on interesting floors, for example.
Instagram success is often built on a consistent image. Unless you’re already famous, you may be better off sticking to a theme rather than just posting images of your life or yourself with your friends.
Second, it’s a good idea to keep the quality of your pictures consistent. If you have some beautifully styled pictures mixed in with less considered posts you’re less likely to make it big on Instagram. Remember, you can always have two accounts, one for unedited personal pictures and a separate, curated account for money-making purposes.
Third, it’s wise to be consistent with the timing of your posts. If you post a handful of pictures over the weekend and then nothing during the week, you won’t maintain consistent visibility in people’s feeds. It’s a good idea to post daily. Some even go so far as to post at the same time of day.
- Engage With Your Followers
Engaging with your followers will help you grow a bigger and more loyal base, which you can later use to start making money on Instagram. If people leave complimentary comments on your photos, shoot them a thank-you comment. If you get (non-sketchy) inquiries via Instagram’s messaging system, respond politely.
Successful Instagrammers often have a sizable presence on other social media, too. Putting time and effort into maintaining a personal blog and building your Twitter following can help you make money on Instagram. Why? Because success on one platform can reinforce your success on another.
Also, if you have a relationship with a brand that’s paying you for, say, a sponsored blog post, that brand might also be willing to pay you for a sponsored Instagram post. The more exposure you have on social media, the better. And don’t neglect LinkedIn, as a good profile there will boost your professionalism in the eyes of brands.
Ideally, your Instagram account would get pickup in other media, too. That’s where it helps to have a theme. Having a themed account with a large number of followers makes it more likely that you’ll get coverage on other websites, which in turn can help you gain thousands of new Instagram followers.
Without hashtags, you’re unlikely to gain followers among the hundreds of millions of strangers who make up Instagram’s user base. If you’re already famous people may search your name. But if you’re a mere mortal, you’ll probably need to use hashtags to get your posts found. Using hashtags can also help you get your pictures featured on other Instagram accounts, which in turn helps you gain new followers.
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